Tobacco Road Brewing asked me to help them with their new venture that stemmed from Tobacco Road Sports Cafe. They have opened 3 locations and at the third have begun brewing. So the challenge is to build off some of the brand’s equity from the original mark, but update it and allow it to compete with all of the other NC breweries. Above is a proposed mural that builds off the history of “Tobacco Road” even though the brewery has recently opened. This is the main mark, the…
Combining straightaway speed with 17 turns, the Bank of America ROVAL 400 will turn a new page in NASCAR’s history when drivers line up on Sunday, Sept. 30 at Charlotte Motor Speedway. LGA helped Charlotte Motor Speedway highlight the naming rights partner for the race by leveraging the Bank of America branches throughout Charlotte. Over the last few weeks, customers get to feel what it would be like to pull up to the start of this historic race as they approach the drive thru. We used Bank of America’s…
Some illustrated videos we worked on for RSM’s social posts.
LGA each year does 24 hours of community service for charities around Charlotte. It’s always a lot of great work for a good cause. This year I worked on ZABS place and we developed videos, brochures and all sorts of collateral to help them out. One of the pieces I particularly liked was this invite or flyer for their Pajama Walk. Charities generally don’t have large budgets, so we developed something that could be printed with any type of paper or ink. I used their logo and typefaces they had…
There’s something magical about firsts —first impressions, first kisses, first finish lines crossed. The enchantment of experiencing something new never gets old in North Carolina. Feel that emotional connection with yourself when you experience firsts that last. The commercial below is the kickoff for the campaign for Firsts That Last. They are compilations of the short films Visit North Carolina produced featuring travelers that have never been to North Carolina and capturing their first experiences here. Along the way we found out a lot about each of the travelers and found…
This is a campaign for NC Tourism where we brought traveler’s that had never been to North Carolina and filmed their first experiences here. The campaign is called Firsts That Last. We created three short films, commercials, a website and a print/outdoor campaign centered around this concept. Andrea and Chris came to North Carolina to see their first waterfall, a feat in and of itself for parents who had never taken a vacation for two. But they didn’t just find a waterfall. They rappelled across, slid down and hiked among…
This is a campaign for NC Tourism where we brought traveler’s that had never been to North Carolina and filmed their first experiences here. The campaign is called Firsts That Last. We created three short films, commercials, a website and a print/outdoor campaign centered around this concept. Zac and Tomo weren’t sure what to expect when they ventured down from Queens to try moonshine for the very first time. But while this formerly illicit libation was once bottled in secret by the light of the moon, they’re about to find…
This is a campaign for NC Tourism where we brought traveler’s that had never been to North Carolina and filmed their first experiences here. The campaign is called Firsts That Last. We created three short films, commercials, a website and a print/outdoor campaign centered around this concept. Some firsts are small. And some take up three-quarters of the planet. Jazmene and her daughter Peyton had never seen the ocean, and their anticipation was sized to match. But a mother-daughter trip to the Outer Banks proved North Carolina’s shorelines are more…
This is the second iteration of the RSM – Power of Being You work. The portraits are of RSM employees and the background illustrations literally show their backgrounds, interests and what make them unique. Those unique and diverse backgrounds ultimately lead to the diverse insights RSM brings to their clients. I developed for each person a series of illustrations that reflect their personality.
The Quail Hollow logo initially came out of a need for a new mark to replace the Wachovia Championship. Wells Fargo bought Wachovia but wasn’t sure if they wanted to be a title sponsor. So in the course of 2-3 days, I worked on (at LGA) the new mark that would share the club’s name. It was only used that year, 2009 I think and the club adopted the Q icon afterwards. Fast forward to 2017, the PGA tour uses the mark (per their standards) when making their championship logo…
LGA partnered with RSM to develop a series of recruiting videos. Each video features a different RSM employee with an interesting perspective, which helps power the unique insights that strengthen RSM and their clients. If you are familiar with RSM’s print ads you will notice that the videos seem to bring these to life and go behind the scenes and tell some of their employees’ stories. The first video featured is Adnan, he works in International Tax. We worked with Caravan films and Matt Stevens for the illustration. …
This is a poster I worked on for a friend of mine that owned a coffee shop. I always thought the name was very interesting and it immediately conjured up the idea of the barista art. The cup of coffee already looks like the moon without much help and then I created the rooster with the lines from the froth.
This branded content is part of the Keep Pounding series for the 2016 season. Carolina Panthers Keep Pounding “Big Game” (LGA) :90 Coming off last year’s historic season – Carolina Panthers players, coaches and fans are all ready for the big game. Carolina Panthers Keep Pounding “Rally” (LGA) :30 This :30 spot rallies fans of the Carolina Panthers together around the battle cry to Keep Pounding. Carolina Panthers Keep Pounding “One Goal” (LGA) 2:00 Here’s a two-minute short film that reminds Carolina Panthers fans and players that it’s not about resting…
This invitation, LGA designed for the RSM Classic held every year at Sea Island. It is a beautiful event in an amazing place and we wanted that feel to match the invitation. We sourced boxes that had the look and feel of Seagrass and Driftwood to allude to the location and sealed the boxes with a golf tee for good measure. The booklet that accompanied the invitation features the golf courses of Seaside and Plantation in blind emboss and the headline is a silver foil. The invitation features the…
The Creative Action Network has compiled a book from all of the submissions for their See America project for The National Park Association. My image was picked to be on the cover, Here are some images of the cover. Can’t wait to get mine. The images were also used with a partnership with Yankee Candles with a limited edition run for the National Parks. If you want to purchase as a poster, click here. The poster was featured in the National Parks Conservation Association’s…
As a part of a global rebranding campaign, this spot was developed to show that no matter what challenges lie ahead, RSM helps its clients navigate the financial landscape with confidence and ease. The hero represents an RSM client who encounters a variety of industry-specific obstacles, but is able to turn them into an advantage because of the partnership with RSM. Click on the image below to play “The Gauntlet” We used 2 versions for teasers. And with this type of production, nothing is left up to luck….
Formerly McGladrey, RSM is the nation’s fifth largest accounting, tax and consulting firm and the leading provider focused on the middle market. With offices in more than 110 countries, the global network of audit, tax and consulting advisors are now unified with one name and one brand. These posters were to help with the launch in the International sections of Dulles and Reagan Airports in Washington, DC.
Glass design and some merch Jon Cain – Associate Creative Director/Art Director, Erin Cribb – Designer (Growler)
McGladrey, a global accounting firm recently rebranded and has taken the name RSM. Their network spans 110 countries and wanted to promote that they now are unified. Below is the 30 second TV spot we produced at LGA that shows how McGladrey has transformed into RSM. We used an animation group Sesucht out of Germany for the 3D animation and developed a very sophisticated look and feel for what could have been a very simple message. As the logo grows and changes you can see different global landmarks representing their…
This is the 2015 for the Carolina Panthers. I finally got a chance to show a bit of the players’ character and show their faces. This is the first time they have been featured in that way. Ticket Design Ticket Renewal Brochure Outdoor Banners The cube animation At LGA, we had the opportunity to design the tickets for the regular season, but this year we also got the opportunity to design the Playoff tickets. In preparation for the playoffs, LGA supplied…
This campaign is an extension of ATD’s last campaign, but the message has evolved. ATD’s support, service and tools add value to their outstanding delivery network. This series of ads reflect everything else that comes with their delivery. Wind tunnel Warehouse A few images from their annual report.
McGladrey is a leading provider of assurance, tax and consulting services focused on the middle market. With expertise in specific industries, they help guide companies through complex business challenges. “Jenga” In an effort to increase awareness for McGladrey, this print ad pairs the intricate game of Jenga with commercial real estate, showing that this licensed CPA firm can handle even the most complicated real estate transactions. “Rollercoaster” The retail industry is filled with unexpected turns, but this print ad shows that with McGladrey’s expertise, middle-market retailers are better…
Project 543 tells the story of unique spots across North Carolina we hope will become some of your favorite places. Why 543? Because that’s the number of miles from Manteo to Murphy and is traditionally considered to be the width of our state. Here are some of my favorites from the first couple months of the blog that worked on at LGA. The goal is to design 543 entries that feature the entire state. Featured in Garden & Gun this month in the Southern Bucket List section….