Firsts That Last – Chris & Andrea

Firsts That Last – Chris & Andrea

This is a campaign for NC Tourism where we brought traveler’s that had never been to North Carolina and filmed their first experiences here. The campaign is called Firsts That Last. We created three short films, commercials, a website and a print/outdoor campaign centered around this concept. Andrea and Chris came to North Carolina to see their first waterfall, a feat in and of itself for parents who had never taken a vacation for two. But they didn’t just find a waterfall. They rappelled across, slid down and hiked among…

Firsts That Last – Zac & Tomo

Firsts That Last – Zac & Tomo

This is a campaign for NC Tourism where we brought traveler’s that had never been to North Carolina and filmed their first experiences here. The campaign is called Firsts That Last. We created three short films, commercials, a website and a print/outdoor campaign centered around this concept. Zac and Tomo weren’t sure what to expect when they ventured down from Queens to try moonshine for the very first time. But while this formerly illicit libation was once bottled in secret by the light of the moon, they’re about to find…

Firsts That Last – Jazmene & Peyton

Firsts That Last – Jazmene & Peyton

This is a campaign for NC Tourism where we brought traveler’s that had never been to North Carolina and filmed their first experiences here. The campaign is called Firsts That Last. We created three short films, commercials, a website and a print/outdoor campaign centered around this concept. Some firsts are small. And some take up three-quarters of the planet. Jazmene and her daughter Peyton had never seen the ocean, and their anticipation was sized to match. But a mother-daughter trip to the Outer Banks proved North Carolina’s shorelines are more…