NC Tourism Identity

This is a project that doesn’t come along that often, a chance to help brand your home state and develop a logo. Working with LGA, I worked on and developed the new North Carolina mark and even got a chance to develop a typeface exclusively for North Carolina and its agencies. The typeface was developed with Sun Segura at T26 type foundry. This is a video we used to help with the soft launch for Governor’s conference and NC’s partners. We partnered with Michael Heid with the motion graphics.


And here’s how the logo is used seasonally.




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