This past December was the first year Charlotte hosted the ACC Football Championship. Luquire George Andrews was charged with making it a success and selling out the stadium. It was the first year in recent history the stadium was completely sold out and even the cold weather didn’t hold back the true ACC Fans. The weekend comprised of concerts and FanFest on Friday and the Championship game on Saturday. The whole city was adorned from head to toe and here are some of the posters and outdoor signage that went up.
Click to enlarge.
Silver Addy for the campaign and 2 Gold Addys for the series of ads.
This poster set the tone and was one of the first pieces we produced along with the sales brochure.
ACC Championship Tickets and Extra Point Pass. The Extra Point Pass was a discount program that partnered with the EpiCentre and surrounding venues.
Here’s a poster that shows that partnership with the two games.
Examples of some of the large outdoor advertisements in Uptown Charlotte.
In context near 277
3rd Street Parking Deck
Other examples of street banners and large posters
Credits: Creative Director: Steve Dunkley, Group Creative Director: Todd Aldridge, Art Director: Jon Cain, Copywriter: Rob Healy, Ellen Huffman, Account Team: Brooks Luquire, Lisa Enders
Photography: Kim Hummel