Firsts That Last – TV

Firsts That Last – TV

  There’s something magical about firsts —first impressions, first kisses, first finish lines crossed. The enchantment of experiencing something new never gets old in North Carolina. Feel that emotional connection with yourself when you experience firsts that last. The commercial below is the kickoff for the campaign for Firsts That Last. They are compilations of the short films Visit North Carolina produced featuring travelers that have never been to North Carolina and capturing their first experiences here. Along the way we found out a lot about each of the travelers and found…

Firsts That Last – Chris & Andrea

Firsts That Last – Chris & Andrea

This is a campaign for NC Tourism where we brought traveler’s that had never been to North Carolina and filmed their first experiences here. The campaign is called Firsts That Last. We created three short films, commercials, a website and a print/outdoor campaign centered around this concept. Andrea and Chris came to North Carolina to see their first waterfall, a feat in and of itself for parents who had never taken a vacation for two. But they didn’t just find a waterfall. They rappelled across, slid down and hiked among…

Firsts That Last – Zac & Tomo

Firsts That Last – Zac & Tomo

This is a campaign for NC Tourism where we brought traveler’s that had never been to North Carolina and filmed their first experiences here. The campaign is called Firsts That Last. We created three short films, commercials, a website and a print/outdoor campaign centered around this concept. Zac and Tomo weren’t sure what to expect when they ventured down from Queens to try moonshine for the very first time. But while this formerly illicit libation was once bottled in secret by the light of the moon, they’re about to find…

Firsts That Last – Jazmene & Peyton

Firsts That Last – Jazmene & Peyton

This is a campaign for NC Tourism where we brought traveler’s that had never been to North Carolina and filmed their first experiences here. The campaign is called Firsts That Last. We created three short films, commercials, a website and a print/outdoor campaign centered around this concept. Some firsts are small. And some take up three-quarters of the planet. Jazmene and her daughter Peyton had never seen the ocean, and their anticipation was sized to match. But a mother-daughter trip to the Outer Banks proved North Carolina’s shorelines are more…

The Power of Being You

The Power of Being You

LGA partnered with RSM to develop a series of recruiting videos. Each video features a different RSM employee with an interesting perspective, which helps power the unique insights that strengthen RSM and their clients. If you are familiar with RSM’s print ads you will notice that the videos seem to bring these to life and go behind the scenes and tell some of their employees’ stories. The first video featured is Adnan, he works in International Tax. We worked with Caravan films and Matt Stevens for the illustration.    …

Keep Pounding – Videos

Keep Pounding – Videos

This branded content is part of the Keep Pounding series for the 2016 season. Carolina Panthers Keep Pounding “Big Game” (LGA) :90 Coming off last year’s historic season – Carolina Panthers players, coaches and fans are all ready for the big game.       Carolina Panthers Keep Pounding “Rally” (LGA) :30 This :30 spot rallies fans of the Carolina Panthers together around the battle cry to Keep Pounding.   Carolina Panthers Keep Pounding “One Goal” (LGA) 2:00 Here’s a two-minute short film that reminds Carolina Panthers fans and players that it’s not about resting…

RSM CLASSIC

RSM CLASSIC

  This invitation, LGA designed for the RSM Classic held every year at Sea Island. It is a beautiful event in an amazing place and we wanted that feel to match the invitation. We sourced boxes that had the look and feel of Seagrass and Driftwood to allude to the location and sealed the boxes with a golf tee for good measure. The booklet that accompanied the invitation features the golf courses of Seaside and Plantation in blind emboss and the headline is a silver foil. The invitation features the…

See America

See America

The Creative Action Network has compiled a book from all of the submissions for their See America project for The National Park Association. My image was picked to be on the cover, Here are some images of the cover. Can’t wait to get mine.   The images were also used with a partnership with Yankee Candles with a limited edition run for the National Parks.       It also was featured in this year’s calendar, available at Barnes & Nobles.   The poster was featured in the National Parks…

RSM – The Gauntlet

RSM – The Gauntlet

As a part of a global rebranding campaign, this spot was developed to show that no matter what challenges lie ahead, RSM helps its clients navigate the financial landscape with confidence and ease. The hero represents an RSM client who encounters a variety of industry-specific obstacles, but is able to turn them into an advantage because of the partnership with RSM. Click on the image below to play “The Gauntlet”   We used 2 versions for teasers.   And with this type of production, nothing is left up to luck….

RSM Airport

RSM Airport

Formerly McGladrey, RSM is the nation’s fifth largest accounting, tax and consulting firm and the leading provider focused on the middle market. With offices in more than 110 countries, the global network of audit, tax and consulting advisors are now unified with one name and one brand. These posters were to help with the launch in the International sections of Dulles and Reagan Airports in Washington, DC.    

McGladrey is now RSM

McGladrey is now RSM

McGladrey, a global accounting firm recently rebranded and has taken the name RSM. Their network spans 110 countries and wanted to promote that they now are unified. Below is the 30 second TV spot we produced at LGA that shows how McGladrey has transformed into RSM. We used an animation group Sesucht out of Germany for the 3D animation and developed a very sophisticated look and feel for what could have been a very simple message. As the logo grows and changes you can see different global landmarks representing their…

Panthers – 2015

Panthers – 2015

This is the 2015 for the Carolina Panthers. I finally got a chance to show a bit of the players’ character and show their faces. This is the first time they have been featured in that way.   Ticket Design   Ticket Renewal Brochure Outdoor   Banners The cube animation         At LGA, we had the opportunity to design the tickets for the regular season, but this year we also got the opportunity to design the Playoff tickets.     In preparation for the playoffs, LGA supplied…

McGladrey – Print

McGladrey – Print

McGladrey is a leading provider of assurance, tax and consulting services focused on the middle market. With expertise in specific industries, they help guide companies through complex business challenges. “Jenga” In an effort to increase awareness for McGladrey, this print ad pairs the intricate game of Jenga with commercial real estate, showing that this licensed CPA firm can handle even the most complicated real estate transactions.     “Rollercoaster” The retail industry is filled with unexpected turns, but this print ad shows that with McGladrey’s expertise, middle-market retailers are better…

Project 543

Project 543

  Project 543 tells the story of unique spots across North Carolina we hope will become some of your favorite places. Why 543? Because that’s the number of miles from Manteo to Murphy and is traditionally considered to be the width of our state. Here are some of my favorites from the first couple months of the blog that worked on at LGA. The goal is to design 543 entries that feature the entire state.     Featured in Garden & Gun this month in the Southern Bucket List section….

Keep Pounding – Kickoff

Keep Pounding – Kickoff

Very excited to post this video. This is the first video LGA has worked on with the Panthers to promote Keep Pounding, the rallying call coined by Sam Mills, Jr.  Chris Waldorf did an amazing job with the edit along with the guys at Wondersmith.   Click on images below to play Panthers- Keep Pounding “United”   And the :30   Place   This :90 short film pays tribute to the place and people who embody – Keep Pounding – the two words spoken by Sam Mills Jr. in a speech…

The Stitched House

The Stitched House

The Stitched House is a great new business started by Christy Parbst. She has started to teach young ladies the art of sewing, something that a lot of people have forgotten. She holds classes for all ages and will do parties and events too. The logo and business cards I helped develop needed to be fun and warm — and resonate well within the space of the sewing world. The mark could be made by hand and uses colors that can be found in felt or different fabrics. The hand…

NC Tourism Identity

NC Tourism Identity

This is a project that doesn’t come along that often, a chance to help brand your home state and develop a logo. Working with LGA, I worked on and developed the new North Carolina mark and even got a chance to develop a typeface exclusively for North Carolina and its agencies. The typeface was developed with Sun Segura at T26 type foundry. This is a video we used to help with the soft launch for Governor’s conference and NC’s partners. We partnered with Michael Heid with the motion graphics.  …

Deeper Journeys

Deeper Journeys

This is a video I worked on to help launch the new North Carolina brand. This is just a small piece of a much bigger picture, that included a new website, identity and tagline. I worked with Margaret Bond, Joe Tolley and Jennifer Jones from LGA to bring this together, Mick Hitz and the guys at Bigwheel did an amazing job bringing it all together.

Panthers design – Archive

Panthers design – Archive

2016 Ticket designs       2013 work 2012 work Here are some of the other brochures.   2011 work The Keepsake The Brochure cover and Envelope Spread featuring Ron Rivera Here is the TV spot developed by LGA for the Panthers. Director: Todd Aldridge, Copywriters: Marty Kelso, Rob Healy, Art Director: Jon Cain, Account Executives: Steve Luquire and Brooks Luquire     These were the billboards for 2011 Tickets Sales.     2010 work Gold Addy winner for Outdoor Campaign This billboard speaks to the idea that sometimes you…

Babson Capital

Babson Capital

Babson Capital is a global investment management organization that manages over $132 billion. They are a subsidiary of MassMutual. We developed ads that talk to some of their principles and speak to their audience. These series of ads are running as cover-wraps for the Economist and will run all over the markets (which pretty much covers the globe.) The ads reference their Repeatable Process, Depth and Breadth and their Global Footprint. Click to enlarge. Photography by Lisa Adams represented by Ally Godfrey. Depth and Breadth Credits: Creative Director: Steve Dunkley,…

NC Regions

NC Regions

After completing the overview video for North Carolina, we (LGA) dove into tackling the 3 regions of NC and below is what we came up with. As you can imagine, it took months of traveling and documenting the state. But in the end each video represents its personality pretty well.