Babson Capital is a global investment management organization that manages over $132 billion. They are a subsidiary of MassMutual. We developed ads that talk to some of their principles and speak to their audience. These series of ads are running as cover-wraps for the Economist and will run all over the markets (which pretty much covers the globe.) The ads reference their Repeatable Process, Depth and Breadth and their Global Footprint.
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Photography by Lisa Adams represented by Ally Godfrey.
Depth and Breadth
Credits: Creative Director: Steve Dunkley, Art Director: Jon Cain, Ellen Huffman, Copywriter: Steve Dunkley, Rob Healy, Account Team: Peggy Brookhouse, Lisa Enders
This was an alternate for the Global Footprint ad. It didn’t test as well in some markets so we decided not to run it. Really loved the photography in this one though, and still think it’s a great simple idea.
Check out some behind the scenes from Lisa Adams