RSM – The Gauntlet

RSM – The Gauntlet

As a part of a global rebranding campaign, this spot was developed to show that no matter what challenges lie ahead, RSM helps its clients navigate the financial landscape with confidence and ease. The hero represents an RSM client who encounters a variety of industry-specific obstacles, but is able to turn them into an advantage because of the partnership with RSM. Click on the image below to play “The Gauntlet”   We used 2 versions for teasers.   And with this type of production, nothing is left up to luck….

RSM Airport

RSM Airport

Formerly McGladrey, RSM is the nation’s fifth largest accounting, tax and consulting firm and the leading provider focused on the middle market. With offices in more than 110 countries, the global network of audit, tax and consulting advisors are now unified with one name and one brand. These posters were to help with the launch in the International sections of Dulles and Reagan Airports in Washington, DC.    

McGladrey is now RSM

McGladrey is now RSM

McGladrey, a global accounting firm recently rebranded and has taken the name RSM. Their network spans 110 countries and wanted to promote that they now are unified. Below is the 30 second TV spot we produced at LGA that shows how McGladrey has transformed into RSM. We used an animation group Sesucht out of Germany for the 3D animation and developed a very sophisticated look and feel for what could have been a very simple message. As the logo grows and changes you can see different global landmarks representing their…

McGladrey – Print campaign

McGladrey – Print campaign

McGladrey is a leading provider of assurance, tax and consulting services focused on the middle market. With expertise in specific industries, they help guide companies through complex business challenges. “Jenga” In an effort to increase awareness for McGladrey, this print ad pairs the intricate game of Jenga with commercial real estate, showing that this licensed CPA firm can handle even the most complicated real estate transactions.     “Rollercoaster” The retail industry is filled with unexpected turns, but this print ad shows that with McGladrey’s expertise, middle-market retailers are better…

Panthers -2015

Panthers -2015

A bit of new work for the Carolina Panthers. Digital and print. Finally got a chance to show a bit of the players’ character. This is the first time they have been featured outside of gameplay.   Ticket Design   Ticket Renewal Brochure Outdoor     The cube animation 300 x 600 executions showing the different players used.       At LGA, we had the opportunity to design the tickets for the regular season, but this year we also got the opportunity to design the Playoff tickets.    …

North Carolina Brand Campaign

North Carolina Brand Campaign

I have waited to post this for a long time. This is a portion of the work LGA has produced for the Division of NC Tourism. We wanted travelers to connect more deeply with NC and show some of those that have not only come here, but have decided to stay. William Huber shot these images and did an amazing job. Jennifer Jones and Margaret Bond are the writers and Joe Tolley and I art directed. Steve Dunkley is the Executive Creative Director. This is just a small part of…

ATD-Brand 2013

ATD-Brand 2013

This is the newest series of ads LGA produced for ATD. The ads use visual metaphors to show speed, selection and special programs for their customers. Erik Almas shot and Hacjob worked on the CGI.   Here are some of the steps in this concept. Usually we start with a lot of thumbs for an idea. Then we narrow down and try to figure out how to approach and how to produce that concept. Below is the initial thumbnail sketch and to the right is a revised illustration that we…