Charlotte 49ers Campaign

Charlotte 49ers Campaign

UNC Charlotte’s Athletic Department (Judy Rose and Mike Hummer) came to LGA to help build some awareness for UNC Charlotte’s bid for a football team. Initially they had 5000 names that had been collected to show interest. The next taskĀ  was to sale 5000 49ers Seat Licenses (FSLs) in the worst economy. First we had to build awareness of the effort. We started with a rallying cry – It’s A Rush. We developed a video, website and a brochure as part of Phase 1. Phase 2 looked outward more to…

Babson

Babson

Babson Capital is a global investment management organization that manages over $132 billion. They are a subsidiary of MassMutual. We developed ads that talk to some of their principles and speak to their audience. These series of ads are running as cover-wraps for the Economist and will run all over the markets (which pretty much covers the globe.) The ads reference their Repeatable Process, Depth and Breadth and their Global Footprint. Click to enlarge. Photography by Lisa Adams represented by Ally Godfrey. Depth and Breadth Credits: Creative Director: Steve Dunkley,…

ACC Championship

ACC Championship

This past December was the first year Charlotte hosted the ACC Football Championship. Luquire George Andrews was charged with making it a success and selling out the stadium. It was the first year in recent history the stadium was completely sold out and even the cold weather didn’t hold back the true ACC Fans. The weekend comprised of concerts and FanFest on Friday and the Championship game on Saturday. The whole city was adorned from head to toe and here are some of the posters and outdoor signage that went…

Arnold Palmer

Arnold Palmer

Arnold Palmer has meant a lot to Quail Hollow Club over the years. He helped bring 3 different tournaments to Quail Hollow and helped design the course in the beginning. His direction helped build the course into what it is today. This is an ad that we produced at LGA in behalf of Quail Hollow Club to say Thank you. It ran in Arnold Palmer’s magazine “Kingdom.” Gold Addy winner Silver Addy: District 3 Regionals   Here was an alternate that showed the course in the late 70s at the…