Firsts That Last – TV

Firsts That Last – TV

  There’s something magical about firsts —first impressions, first kisses, first finish lines crossed. The enchantment of experiencing something new never gets old in North Carolina. Feel that emotional connection with yourself when you experience firsts that last. The commercial below is the kickoff for the campaign for Firsts That Last. They are compilations of the short films Visit North Carolina produced featuring travelers that have never been to North Carolina and capturing their first experiences here. Along the way we found out a lot about each of the travelers and found…

Firsts That Last – Chris & Andrea

Firsts That Last – Chris & Andrea

This is a campaign for NC Tourism where we brought traveler’s that had never been to North Carolina and filmed their first experiences here. The campaign is called Firsts That Last. We created three short films, commercials, a website and a print/outdoor campaign centered around this concept. Andrea and Chris came to North Carolina to see their first waterfall, a feat in and of itself for parents who had never taken a vacation for two. But they didn’t just find a waterfall. They rappelled across, slid down and hiked among…

Firsts That Last – Zac & Tomo

Firsts That Last – Zac & Tomo

This is a campaign for NC Tourism where we brought traveler’s that had never been to North Carolina and filmed their first experiences here. The campaign is called Firsts That Last. We created three short films, commercials, a website and a print/outdoor campaign centered around this concept. Zac and Tomo weren’t sure what to expect when they ventured down from Queens to try moonshine for the very first time. But while this formerly illicit libation was once bottled in secret by the light of the moon, they’re about to find…

Firsts That Last – Jazmene & Peyton

Firsts That Last – Jazmene & Peyton

This is a campaign for NC Tourism where we brought traveler’s that had never been to North Carolina and filmed their first experiences here. The campaign is called Firsts That Last. We created three short films, commercials, a website and a print/outdoor campaign centered around this concept. Some firsts are small. And some take up three-quarters of the planet. Jazmene and her daughter Peyton had never seen the ocean, and their anticipation was sized to match. But a mother-daughter trip to the Outer Banks proved North Carolina’s shorelines are more…

The Power of Being You

The Power of Being You

LGA partnered with RSM to develop a series of recruiting videos. Each video features a different RSM employee with an interesting perspective, which helps power the unique insights that strengthen RSM and their clients. If you are familiar with RSM’s print ads you will notice that the videos seem to bring these to life and go behind the scenes and tell some of their employees’ stories. The first video featured is Adnan, he works in International Tax. We worked with Caravan films and Matt Stevens for the illustration.    …

Keep Pounding – Videos

Keep Pounding – Videos

This branded content is part of the Keep Pounding series for the 2016 season. Carolina Panthers Keep Pounding “Big Game” (LGA) :90 Coming off last year’s historic season – Carolina Panthers players, coaches and fans are all ready for the big game.       Carolina Panthers Keep Pounding “Rally” (LGA) :30 This :30 spot rallies fans of the Carolina Panthers together around the battle cry to Keep Pounding.   Carolina Panthers Keep Pounding “One Goal” (LGA) 2:00 Here’s a two-minute short film that reminds Carolina Panthers fans and players that it’s not about resting…

RSM – The Gauntlet

RSM – The Gauntlet

As a part of a global rebranding campaign, this spot was developed to show that no matter what challenges lie ahead, RSM helps its clients navigate the financial landscape with confidence and ease. The hero represents an RSM client who encounters a variety of industry-specific obstacles, but is able to turn them into an advantage because of the partnership with RSM. Click on the image below to play “The Gauntlet”   We used 2 versions for teasers.   And with this type of production, nothing is left up to luck….

McGladrey is now RSM

McGladrey is now RSM

McGladrey, a global accounting firm recently rebranded and has taken the name RSM. Their network spans 110 countries and wanted to promote that they now are unified. Below is the 30 second TV spot we produced at LGA that shows how McGladrey has transformed into RSM. We used an animation group Sesucht out of Germany for the 3D animation and developed a very sophisticated look and feel for what could have been a very simple message. As the logo grows and changes you can see different global landmarks representing their…

Keep Pounding – Kickoff

Keep Pounding – Kickoff

Very excited to post this video. This is the first video LGA has worked on with the Panthers to promote Keep Pounding, the rallying call coined by Sam Mills, Jr.  Chris Waldorf did an amazing job with the edit along with the guys at Wondersmith.   Click on images below to play Panthers- Keep Pounding “United”   And the :30   Place   This :90 short film pays tribute to the place and people who embody – Keep Pounding – the two words spoken by Sam Mills Jr. in a speech…

NC Tourism Identity

NC Tourism Identity

This is a project that doesn’t come along that often, a chance to help brand your home state and develop a logo. Working with LGA, I worked on and developed the new North Carolina mark and even got a chance to develop a typeface exclusively for North Carolina and its agencies. The typeface was developed with Sun Segura at T26 type foundry. This is a video we used to help with the soft launch for Governor’s conference and NC’s partners. We partnered with Michael Heid with the motion graphics.  …

Deeper Journeys

Deeper Journeys

This is a video I worked on to help launch the new North Carolina brand. This is just a small piece of a much bigger picture, that included a new website, identity and tagline. I worked with Margaret Bond, Joe Tolley and Jennifer Jones from LGA to bring this together, Mick Hitz and the guys at Bigwheel did an amazing job bringing it all together.

NC Regions

NC Regions

After completing the overview video for North Carolina, we (LGA) dove into tackling the 3 regions of NC and below is what we came up with. As you can imagine, it took months of traveling and documenting the state. But in the end each video represents its personality pretty well.    

NC Film

NC Film

Here are a couple projects I have helped NC Film with all produced at LGA.   This is a fun sizzle reel featuring NC locations in film, Chris Waldorf edited and did an amazing job. A t-shirt package we developed where the t-shirt was shrunk wrapped to the shape of a film reel.                           And an alternate T-shirt that we presented, but didn’t produce.  

Novant and MJ

Novant and MJ

  Well I have to be honest, it doesn’t get much better than this. LGA developed 2 commercials and a print campaign featuring the greatest basketball player of all time. This is the first spot, once the rest of the work airs, I will post. JJ and I developed these concepts and worked with literally hundreds of people to get this all produced. Hope you like. This is the most recent commercial featuring Michael Jordan that has been released. Pretty awesome opportunity to get to work with such an icon….

Charlotte 49ers Campaign

Charlotte 49ers Campaign

UNC Charlotte’s Athletic Department (Judy Rose and Mike Hummer) came to LGA to help build some awareness for UNC Charlotte’s bid for a football team. Initially they had 5000 names that had been collected to show interest. The next task  was to sale 5000 49ers Seat Licenses (FSLs) in the worst economy. First we had to build awareness of the effort. We started with a rallying cry – It’s A Rush. We developed a video, website and a brochure as part of Phase 1. Phase 2 looked outward more to…