This is a campaign for NC Tourism where we brought traveler’s that had never been to North Carolina and filmed their first experiences here. The campaign is called Firsts That Last. We created three short films, commercials, a website and a print/outdoor campaign centered around this concept.
Zac and Tomo weren’t sure what to expect when they ventured down from Queens to try moonshine for the very first time. But while this formerly illicit libation was once bottled in secret by the light of the moon, they’re about to find out that the care that goes into North Carolina’s farm-to-table food scene is as clear as day.
Here’s their first time watching their film and seeing the rest of the campaign.
The newly redesigned VisitNc.com features Firsts That Last prominently and the team built out itineraries focused on the traveler’s trips. Here’s a walk-through showing some of the features.
And the print and outdoor