McGladrey is now RSM

McGladrey, a global accounting firm recently rebranded and has taken the name RSM. Their network spans 110 countries and wanted to promote that they now are unified. Below is the 30 second TV spot we produced at LGA that shows how McGladrey has transformed into RSM. We used an animation group Sesucht out of Germany for the 3D animation and developed a very sophisticated look and feel for what could have been a very simple message. As the logo grows and changes you can see different global landmarks representing their presence.

Click on image below to play

“Growing Smarter ”

This was a few initial renders and mood boards from Sehsucht.

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and final renders from the spot

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And pulled from the TV spot we rendered out high-res image for print placements.

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Early sketches




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