Keep Pounding – Kickoff

Keep Pounding – Kickoff

Very excited to post this video. This is the first video LGA has worked on with the Panthers to promote Keep Pounding, the rallying call coined by Sam Mills, Jr.  Chris Waldorf did an amazing job with the edit along with the guys at Wondersmith.   Click on images below to play Panthers- Keep Pounding “United”   And the :30   Place   This :90 short film pays tribute to the place and people who embody – Keep Pounding – the two words spoken by Sam Mills Jr. in a speech…

The Stitched House

The Stitched House

The Stitched House is a great new business started by Christy Parbst. She has started to teach young ladies the art of sewing, something that a lot of people have forgotten. She holds classes for all ages and will do parties and events too. The logo and business cards I helped develop needed to be fun and warm — and resonate well within the space of the sewing world. The mark could be made by hand and uses colors that can be found in felt or different fabrics. The hand…

NC Tourism Identity

NC Tourism Identity

This is a project that doesn’t come along that often, a chance to help brand your home state and develop a logo. Working with LGA, I worked on and developed the new North Carolina mark and even got a chance to develop a typeface exclusively for North Carolina and its agencies. The typeface was developed with Sun Segura at T26 type foundry. This is a video we used to help with the soft launch for Governor’s conference and NC’s partners. We partnered with Michael Heid with the motion graphics.  …

Deeper Journeys

Deeper Journeys

This is a video I worked on to help launch the new North Carolina brand. This is just a small piece of a much bigger picture, that included a new website, identity and tagline. I worked with Margaret Bond, Joe Tolley and Jennifer Jones from LGA to bring this together, Mick Hitz and the guys at Bigwheel did an amazing job bringing it all together.

Babson Capital

Babson Capital

Babson Capital is a global investment management organization that manages over $132 billion. They are a subsidiary of MassMutual. We developed ads that talk to some of their principles and speak to their audience. These series of ads are running as cover-wraps for the Economist and will run all over the markets (which pretty much covers the globe.) The ads reference their Repeatable Process, Depth and Breadth and their Global Footprint. Click to enlarge. Photography by Lisa Adams represented by Ally Godfrey. Depth and Breadth Credits: Creative Director: Steve Dunkley,…

NC Regions

NC Regions

After completing the overview video for North Carolina, we (LGA) dove into tackling the 3 regions of NC and below is what we came up with. As you can imagine, it took months of traveling and documenting the state. But in the end each video represents its personality pretty well.    

NC Film

NC Film

Here are a couple projects I have helped NC Film with all produced at LGA.   This is a fun sizzle reel featuring NC locations in film, Chris Waldorf edited and did an amazing job. A t-shirt package we developed where the t-shirt was shrunk wrapped to the shape of a film reel.                           And an alternate T-shirt that we presented, but didn’t produce.  

North Carolina – 2013

North Carolina – 2013

I have waited to post this for a long time. This is a portion of the work LGA has produced for the Division of NC Tourism. We wanted travelers to connect more deeply with NC and show some of those that have not only come here, but have decided to stay. William Huber shot these images and did an amazing job. Jennifer Jones and Margaret Bond are the writers and Joe Tolley and I art directed. Steve Dunkley is the Executive Creative Director. This is just a small part of…

Recovering the Classics

Recovering the Classics

This was a fun opportunity to work with the Creative Action Network. If you aren’t familiar, CAN takes on different creative initiatives that range from political statements to pro bono causes. Their latest is to take on the average book covers that exist in the world of public domain. A lot of these classics are sadly lost to new readers because of the lack of attention put into their covers. So CAN paired with Harvard Press to challenge designers to redesign their favorite book covers. Here are three that I designed…

Novant and MJ

Novant and MJ

  Well I have to be honest, it doesn’t get much better than this. LGA developed 2 commercials and a print campaign featuring the greatest basketball player of all time. This is the first spot, once the rest of the work airs, I will post. JJ and I developed these concepts and worked with literally hundreds of people to get this all produced. Hope you like. This is the most recent commercial featuring Michael Jordan that has been released. Pretty awesome opportunity to get to work with such an icon….

ATD-Brand 2013

ATD-Brand 2013

This is the newest series of ads LGA produced for ATD. The ads use visual metaphors to show speed, selection and special programs for their customers. Erik Almas shot and Hacjob worked on the CGI.   Here are some of the steps in this concept. Usually we start with a lot of thumbs for an idea. Then we narrow down and try to figure out how to approach and how to produce that concept. Below is the initial thumbnail sketch and to the right is a revised illustration that we…

MAKING TRACKS

MAKING TRACKS

      I get a chance to work on this project every year with my client ATD. Each year I try to take a fresh approach with it. This year we wanted to show how ATD has become a huge force from the East Coast to the West and that their service and delivery is beyond compare. The cover was developed with HacJob out of Wisconsin using CGI and retouching. They also produced a handful of illustrations throughout the magazine. 2011 Here’s a little bit of the process involved…

Sam Mills mural

Sam Mills mural

This is a project the Panthers asked LGA to work on for their newly renovated weight room. This graphic is dedicated to Sam Mills memory. Sam Mills was an inspirational player and coach for the Panthers. He inspired the “Keep Pounding” Charity that helps raise money for Cancer research. This graphic helps tell his story and each year the Panthers will autograph the poster that is mounted on the right. It will be auctioned off and proceeds will go to CMC to help with Cancer patients. The wall graphic is…

Charlotte 49ers Campaign

Charlotte 49ers Campaign

UNC Charlotte’s Athletic Department (Judy Rose and Mike Hummer) came to LGA to help build some awareness for UNC Charlotte’s bid for a football team. Initially they had 5000 names that had been collected to show interest. The next task  was to sale 5000 49ers Seat Licenses (FSLs) in the worst economy. First we had to build awareness of the effort. We started with a rallying cry – It’s A Rush. We developed a video, website and a brochure as part of Phase 1. Phase 2 looked outward more to…

Charlotte ADDY Awards

Charlotte ADDY Awards

This year LGA was asked to work with AAF Charlotte to help promote the local annual ADDY show. I worked with Margaret Bond and came up with the creative for the show. We also worked with the AAF to determine how and where the show would be. We toured a lot of the venues in Charlotte and found none nicer and more beautiful that the new Mint Museum Uptown. This helped add to our concept. We think that Art Directors and Copywriters have to go through a lot to create…

North Carolina – Case Study

North Carolina – Case Study

  Wild Horses of Corolla Music of North Carolina – Spread ad Shadow of the Bear – Cashiers, NC – Spread ad Single page ads Pandora station     A handful of banner ads     Project 543 Featured in Garden & Gun this month in the Southern Bucket List section. Check out more here.