The Power of Being You – Print
This campaign features different RSM employees and their interesting perspectives. This powers the unique insights that strengthen RSM and their clients. If you are familiar with RSM’s print ads you will notice that the videos seem to bring these to life and go behind the scenes and tell some of their employees’ stories.
The portraits are of RSM employees and the background illustrations literally show their backgrounds, interests and what make them unique. Those unique and diverse backgrounds ultimately lead to the diverse insights RSM brings to their clients. Each person has a series of illustrations that reflect their personality.