Combining straightaway speed with 17 turns, the Bank of America ROVAL 400 will turn a new page in NASCAR’s history when drivers line up on Sunday, Sept. 30 at Charlotte Motor Speedway. LGA helped Charlotte Motor Speedway highlight the naming rights partner for the race by leveraging the Bank of America branches throughout Charlotte. Over the last few weeks, customers get to feel what it would be like to pull up to the start of this historic race as they approach the drive thru.
We used Bank of America’s locations around Charlotte as the canvas and added starting lines to the drive thrus.
The starting line is a very quick read to promote the race, but we wanted to also feature why this race was different. Unlike past NASCAR races that generally have 4 turns, The half road course, half oval course (ROVAL) would feature 17 turns truly making this inaugural event something to see.
This was originally part of a much larger effort, but glad we could help even in a relatively small way.
South Tryon location
Providence road location
Detail, the image feature the asphalt and pretty closely matches the surrounding area. It really looks like they were painted on.
Below, you can see how they were installed.