UNC Charlotte’s Athletic Department (Judy Rose and Mike Hummer) came to LGA to help build some awareness for UNC Charlotte’s bid for a football team. Initially they had 5000 names that had been collected to show interest. The next task was to sale 5000 49ers Seat Licenses (FSLs) in the worst economy. First we had to build awareness of the effort. We started with a rallying cry – It’s A Rush.
Our efforts helped raise enough sales to initiate the program and it started in 2013.
Writers: Margaret Bond, Jim Stadler & Rob Healy
Account Executives: Brooks Luquire, Jane Beasley