Duke’s Mayo Bowl
This is a project I worked on earlier this year, desiring the identity for the Duke’s Mayo Bowl. It was a pretty quirky pairing that ended up being perfect for southern football. From the announcement video to the broken trophy and the hasty fix for it, you couldn’t ask for a better game.
Here are a few versions I designed while exploring the new mark.
I think it’s amazing how the trophy being broken caused such a stir and so much publicity – here it’s featured on the Manitowoc Minute. Having a wife from Wisconsin, Charlie Berens is a household name.
Here’s a highlight video made by the Bowl game, it showcases the mark and how it was used across all of the pieces for the game.
A few images from TV and around the web.