Duke’s Mayo Bowl
This is a project I worked on earlier this year, desiring the identity for the Duke’s Mayo Bowl. It was a pretty quirky pairing that ended up being perfect for southern football. From the announcement video to the broken trophy and the hasty fix for it, you couldn’t ask for a better game.
![](https://joncain.com/wp-content/uploads/2021/01/DukesMayoBowl-11-2.jpg)
Here are a few versions I designed while exploring the new mark.
![](https://joncain.com/wp-content/uploads/2021/01/DukesMayoBowl-01-1-1024x768.jpg)
![](https://joncain.com/wp-content/uploads/2021/01/DukesMayoBowl-03-1-1024x768.jpg)
![](https://joncain.com/wp-content/uploads/2021/01/DukesMayoBowl-05-2-1024x768.jpg)
![](https://joncain.com/wp-content/uploads/2021/01/DukesMayoBowl-09-2-1024x768.jpg)
I think it’s amazing how the trophy being broken caused such a stir and so much publicity – here it’s featured on the Manitowoc Minute. Having a wife from Wisconsin, Charlie Berens is a household name.
Here’s a highlight video made by the Bowl game, it showcases the mark and how it was used across all of the pieces for the game.
A few images from TV and around the web.
![](https://joncain.com/wp-content/uploads/2021/01/DukesMayoBowl-scaled.jpg)
![](https://joncain.com/wp-content/uploads/2021/01/WisconsinDukes-scaled.jpg)
![](https://joncain.com/wp-content/uploads/2021/01/Tropy2-scaled.jpg)
![](https://joncain.com/wp-content/uploads/2021/01/CoolerBig-2500.jpg)
![](https://joncain.com/wp-content/uploads/2021/01/USATSI_15378584-scaled.jpg)