Ingrained – RSM

This spot had an interesting challenge, RSM’s brand standards has always used a steely grey background and we needed a mechanism to get from that world into their clients’ world. So this ambitious one-take shot constantly pans and zooms out all while speaking lines, it was a monumental effort to pull off to say the least. Remedy nailed it though and really showed up for this one.

Here are some of the original comps we used to sell in the idea.

We also have begun creating the next iteration of employee stories, here’s a trailer for those.