Firsts that Last – Jazmene & Peyton

This is a campaign for NC Tourism where we brought traveler’s that had never been to North Carolina and filmed their first experiences here. The campaign is called Firsts That Last. We created three short films, commercials, a website and a print/outdoor campaign centered around this concept.

Some firsts are small. And some take up three-quarters of the planet. Jazmene and her daughter Peyton had never seen the ocean, and their anticipation was sized to match. But a mother-daughter trip to the Outer Banks proved North Carolina’s shorelines are more memorable than they could have even imagined.

Here’s another first. This is the first time they are actually getting to see their videos and the campaign.

The newly redesigned features Firsts That Last prominently and the team built out itineraries focused on the traveler’s trips. Here’s a walk-through showing some of the features.

Print campaign featuring Jazmene & Peyton