I get a chance to work on this project every year with my client ATD. Each year I try to take a fresh approach with it. This year we wanted to show how ATD has become a huge force from the East Coast to the West and that their service and delivery is beyond compare. The cover was developed with HacJob out of Wisconsin using CGI and retouching. They also produced a handful of illustrations throughout the magazine.
Here’s a little bit of the process involved with the cover, from a rough thumbnail sketch to the final render.
A sampling of some of the spreads inside.
2010 – Making Tracks for American Tire Distributors.
We wanted to show how much ATD has expanded in the last few years and feature their service to their dealers.