Panthers – United

These films kicked off the beginning of Keep Pounding, the rallying cry of the Carolina Panthers. Made famous by Sam Mills, Keep Pounding grew through out the years and we helped solidify that mantra through video, grassroots methods and content.


This :90 short film pays tribute to the place and people who embody – Keep Pounding – the two words spoken by Sam Mills Jr. in a speech to the Carolina Panthers. It’s a something that resonates with everyone who works, plays and cheers for our team.

Steve Luquire and Brooks Luquire
ECD – Steve Dunkley, GCD – Todd Aldridge, ACD/Copywriter – Margaret Bond, ACD/AD – Jon Cain