Count on Me NC – Campaign

This campaign for Visit North Carolina and the NCRLA was just about everywhere this past year. It’s a catchy song and fun animation style took a fairly dry safety message and elevated an ear bug that you couldn’t get out of your head.

This campaign was the brain-child of Glen Hilzinger, but a lot of us touched it over-the-course of the year. I helped in various stages, early on with design elements and then various other elements throughout. The above case study is for the overall effort, if you’d like to see some of the design elements developed, check out the link below.

Link to design work

In addition to the above, the campaign additionally won Best in Show – Copywriting, a Gold for Guerrilla Advertising, a Gold for the Integrated Campaign and a Gold for :30 Commercial