Levine Museum

We were lucky enough to work with the Levine Museum of the New South to promote their Taste of the New South signature event. This year the format was a little different and featured a keynote speaker, Jose Antonio Vargas.

He spoke about his book, Dear America: Notes of an Undocumented Citizen and his story. The event had previously been promoted with smaller mailer and invitations. This year because it was so different, we sent out posters that were bright yellow, like his iconic book. It’s simple, but it very quickly told you that this wasn’t like the events of year’s past.

A short animation featured on Facebook that animates the poster.

Here are some unused versions, to show the range we showed initially.