RSM – The Gauntlet

As a part of a global rebranding campaign, this spot was developed to show that no matter what challenges lie ahead, RSM helps its clients navigate the financial landscape with confidence and ease. The hero represents an RSM client who encounters a variety of industry-specific obstacles, but is able to turn them into an advantage because of the partnership with RSM.

We used 2 versions for teasers.

Screens from the spot

And here’s the original shooting boards

Client: RSM

Advertising Agency: Luquire George Andrews (LGA)
President: Peggy Brookhouse
Chief Creative Officer: Steve Dunkley
Group Creative Director: Jennifer “JJ” Jones
Associate Creative Director/Art Director: Jon Cain
Associate Creative Director/ Copywriter: Margaret Bond
Director of Brand Strategy: Stephanie Spicer
Account Supervisor: Sarah Helms
Assistant Account Executive: Anna Mullen
Producer: Heather Haley

Production Company: Cap Gun Collective
Director and Cinematographer: Ivan Grbovic
Executive Producer: Jason Botkin

Production Services Company: Les Enfants
Executive Producer: Celine Ceillier
Art Director: Jean-Francois Campeau
Stylist: Perrine Lotiron
Stunts: Steven Leblanc

Editorial Company: Whitehouse Post NYC
Editor: Brandon Porter
Producer: Marcia Wigley
Executive Producers: Lauren Hertzberg, Joni Williamson

Design, VFX and Finishing Company: Carbon VFX
Executive Producer: Frank Devlin
CD, Flame Lead, VFX Supervisor: Kieran Walsh
Senior Producer: Paul O’beirne
Design Director: Leo Nguyen
CG Artist: Max Benjamine
Flame Artist: Chris Wiseman
Colorist: Colin Travers
Assistant/Tech Ops: Joe Scaglione

Music Company: Barking Owl Music
Producers: Ashley Benton, KC Dossett
Creative Director: Kelly Bayett