RSM – The Power of Being You
LGA partnered with RSM to develop a series of recruiting videos. Each video features a different RSM employee with an interesting perspective, which helps power the unique insights that strengthen RSM and their clients.
If you are familiar with RSM’s print ads you will notice that the videos seem to bring these to life and go behind the scenes and tell some of their employees’ stories.
For the campaign we developed ads that featured RSM employees, They share the same headline – “Our backgrounds are as unique as our backgrounds,” written by Margaret Bond. The illustrations feature elements of each employee’s story – some show their love of travel and others rebuilding cars and music. I mirrored the uniline style of other elements but they are built into a circle to give a little more structure.